It’s great to see you’ve made the effort to know more about us.

Founded in September 2025 by Jash Patel, Lookaura is more than just a clothing brand—it’s a movement to redefine modern streetwear. Inspired by the idea that your aura speaks before you do, we design apparel that lets your personality shine the moment you walk into a room.

At Lookaura, every piece is created to enhance your aura, giving you the confidence to own your style and express your true self. Just like our name, we believe fashion isn’t only about how you look, but also about the energy you carry.

Our collections blend comfort, quality, and bold streetwear aesthetics, crafted for those who want to stand out effortlessly. When you wear Lookaura, you don’t just put on clothes—you step into your aura.

Every design at Lookaura blends modern streetwear aesthetics, comfort, and individuality, giving you the confidence to stand out without trying too hard. Our mission is to ensure that the moment you put on a Lookaura piece, you feel your aura come alive.

Behind the Brand Logo: The moon phases in AURA reflect transformation, energy, and timeless vibes. Just as the moon evolves, our fashion adapts while staying true to its essence. Mystical, minimal, and Gen Z-inspired, this design makes AURA a bold yet iconic identity—perfect for tags, embroidery, and digital presence.
So in short:

✨💫🌙 = Cycles, vibes, and transformation → which matches AURA = the unseen energy + changing styles.

Jash Patel
Founder- Lookaura